OneV Concepts, an affiliate of OneV Capital Partners, announced their new partnership with Daboba. The goal of the alliance is to bring up to another 100 locations of the Malaysian boba brand to the US.
OneV Concepts Co-Founder and Executive Director, Jim Truong, tells What Now San Diego while the relationship is very new, they already have locations in the pipeline to grow Daboba aggressively in the coming year.
Daboba currently operates 12 locations nationwide, with two in San Diego’s Kearny Mesa and Santee areas. There are another two to three locations on their way including in Rancho Bernardo and Mira Mesa expected between the end of the year and early 2023.
One of the tasks ahead for OneV Concepts is collaborating with the brand’s foundational team from Daboba’s home country of Malaysia to build on their marketing plan, which includes their web and social media presence in the US. Together they’ll continue research and development of Daboba’s permanent menu items and explore popular and trending drink options. “Our goal is to slowly and maturely introduce new drinks,” shares Truong.
“We’re a niche company, focusing on Asian food and beverage brands. We look for brands that are unique, authentic, and have potential to grow regionally or nationally,” Truong says about OneV Concepts’ growing portfolio of brands. Besides Daboba, the Orange County based group is negotiating a partnership with a trendy ice cream company and looks forward to growing other mom and pop businesses with a strong following.
San Diegans can look forward to more from the bear-clad boba brand in the coming months. OneV Concepts is currently in the process of securing additional licensees to bring Daboba to new areas in Southern California and beyond. Daboba is expected to grow to over 50 locations nationwide by the end of 2023.