Juice It Up! Secures Downtown San Diego Location

Popular Smoothie, Superfood Bowl, and Juice Chain Planning to Bring Six Storefronts to the Region
Photo: Official

Earlier this summer, Juice It Up! announced it signed a multi-unit development agreement with a Southern California-based group to grow the brand in San Diego. According to a recent permit filing, the juice chain will place its next storefront at the base of the Hanover residential tower on the edge of Downtown and Little Italy.

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Franchisee Joe Harry and his group HGW Capital LLC holds the exclusive rights to grow Juice It Up! in the San Diego market. Harry previously told What Now San Diego the group is looking to target areas across the county, including Vista, Escondido, Chula Vista, and National City.

Juice It Up! Is finding success tapping into the healthy food and beverage market, signing new franchise partnerships to grow the brand in the Western United States. With over 80 locations now open in the US, the brand looks to reach a milestone of 200 open storefronts in the next four years.

The menu at Juice It Up! Offers something for everyone, including raw juice, plant-based smoothies, and nutrient-rich açaí and superfruit bowls. Juice It Up! Is now your go-to spot for your favorite fall flavors, introducing options like PB Horchata Smoothies, Pumpkin Chai, and Pumpkin N’ Spice Smoothies.

The juice chain’s first location in the San Diego market is expected to open in Fall 2023 at Nordahl Marketplace in San Marcos. The Downtown San Diego spot is projected to open by the end of 2023, with more locations in the pipeline for a 2024 debut. Browse the menu and download their rewards app by visiting their website

Jeannine Boisse

Jeannine Boisse

Jeannine Boisse (she/her) is a What Now Media Group staff reporter with a background in Radio & Television. Based in San Diego, you can usually find her exploring local breweries, trying new recipes, and listening to podcasts.
Jeannine Boisse

Jeannine Boisse

Jeannine Boisse (she/her) is a What Now Media Group staff reporter with a background in Radio & Television. Based in San Diego, you can usually find her exploring local breweries, trying new recipes, and listening to podcasts.

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