After launching their franchise program earlier this year, Sip Fresh has signed their first franchisee as part of their aggressive growth plan in the US. San Diego entrepreneur Lawrence Kourie has signed a multi-unit deal with the fresh beverage concept which will bring new locations to Southern California.
A second location of Sip Fresh is already on its way to the San Diego market, opening soon at Westfield UTC. You can currently find the eye-catching juice shop operating out of National City’s Plaza Bonita, and another location in Torrance, CA.
Kourie comes with an extensive resume of quickly growing franchise brands and is well-versed in building businesses in the San Diego market. Kourie was the first franchisee of Dave’s Hot Chicken and the first Wetzel’s Pretzels franchisee in the convenience store space, among other brands in the convenience space.
As the first franchisee of Sip Fresh, Kourie will work closely with the brand’s founders and key development team that have built a streamlined infrastructure for their continued growth in the US. “It’s really a brand that is set up for success from day one, which is why my intention was to jump on this opportunity right away,” Kourie explained in a press release.
“As an experienced franchisee in the Southwest, my plan is to move quickly on additional units throughout the Southwest, eventually becoming a multi-state franchisee,” says Kourie.
Sip Fresh serves up handcrafted juice drinks developed by professional mixologists and open to customization by their guests. Their Sipistas guide guests to their preferred beverage by offering an interactive experience with fresh samples.
Their fruit-based products are meant to be enjoyed by all with sweet, tropical, and even spicy options of Shakin’ Teas, smoothies, and fruit bowls. On the menu you’ll find one-of-a-kind drinks like the Mixed Berry Lemonade, Watermelon and Cucumber Mint Lime Sips, the Mango Tango and the Cha Cha Chamoy®.
Sip Fresh is expected to open at Westfield UTC in October 2022 and San Diegans should expect more locations in the region soon. See what’s new with Sip Fresh by following them on Facebook.
