Listen To This Post
Nostalgia Coffee Roasters’ mission is simple: ‘endeavor to be better and do better for coffee, humankind, and the earth.’
“Coffee is so much more than black liquid in a cup, it’s telling a story from a farm all the way to you,” founder Taylor Fields tells What Now San Diego, and she wants that story to be approachable for everyone, from the coffee enthusiast to the coffee novice.
At the moment, Nostalgia Coffee Roasters takes ethically-conscious business practices, sustainably-sourced coffee, and the skills and knowledge of roast-master Brandt Rakowski and stuffs it all into one rather petite mobile café. The company gets around town on four wheels, seven days a week, and you can follow Nostalgia’s social media for updates on the café’s schedule.
The newest Nostalgia news, however, involves a not-so mobile café.
The company recently filed a permit application for a 1,000 square-foot space in the Torrey Hills area. This will be the company’s first brick-and-mortar and should be open sometime in September or October.
“[The café] will be open and inviting, and a place where you can study all day, so open 6AM to 10PM with great indoor and outdoor spaces,” Fields added. You can expect a continuation of the mobile café, with pastries as well. Fields says in addition to great coffee and good vibes, the new café will offer brew classes.
Nostalgia Coffee Roasters has been growing steadily in the last year and now operates with a team of six. Fields says she hopes, by being an ethically-conscious business owner who advocates for collapsing the pay gap between women and men and paying a living wage to her employees, she can lure more people into coffee careers. As a gay woman, Fields is proud to have founded a company and helped bring more women into leadership roles.
Have we said enough about the coffee itself? The company roasts an array of blends, two of which have 94 point scores from coffee review. Their website also offers a handy ‘brewing guide,’ because let’s face it, if you’re anything like me, you’re always certain you’re screwing up the home brew.
And here’s a last bit of intel (which might be the thing I’m most excited for and which will definitely help anyone with home brew angst).
For the last six months, the company has been working on an innovative brew product. They’re called brew bags and are literally as simple as they sound: coffee that can be brewed by the cup in compostable bags just like tea. Fields says the idea actually originated in the 80s, but companies have struggled to create a great tasting cup of coffee using this technology. Nostalgia Coffee Roasters has conquered this herculean task.
Nostalgia is in the process of raising half a million dollars for the brew bag venture and has dedicated many hours to selecting the perfect beans, roast, blend, and grind for the bags. The bags are not on sale just yet but will be publicly announced soon.
Oh, and in case you were fretting, Fields assured What Now San Diego the mobile café isn’t going anywhere; although, in addition to the Torrey Hills spot, Nostalgia has plans to open as many as 12 cafés in the next 5 years, which means more great vibes for SoCal and beyond.