Insomniac announced it has acquired the venue previously known as OMNIA San Diego and is set to reopen as NOVA SD, with Tao Group Hospitality as a minority partner. This marks the first business partnership for Insomniac’s Founder and CEO, Pasquale Rotella, and Tao Group Hospitality. Insomniac will manage and operate the San Diego nightclub.
After hosting many events over the years in San Diego, Insomniac continues its move into the market with a vision to expand the nightlife offerings of Downtown San Diego’s Gaslamp Quarter. The 22,000-square-foot indoor and outdoor space will open its doors this February. NOVA SD will feature an expanded main room dance floor to go along with plenty of additions to the existing state-of-the-art production elements. With more room to dance, the audience experience will be enhanced with the same music-first focus of Insomniac’s other iconic venues, including Club Space in Miami, Echostage in Washington, D.C., Academy LA in Hollywood, and more.
“We’re so thankful to the thousands of music lovers that have traveled from the San Diego area to our festivals around the country for nearly 3 decades.” said Pasquale Rotella, Founder and CEO of Insomniac in a statement. “We are excited to finally be able to come here and have a home in Downtown San Diego’s Gaslamp Quarter.”
The grand opening of NOVA SD is set for Friday, February 25 with the producer behind the album of the same NOVA name, which peaked at number one on the dance/ electronic album charts, RL Grime. Saturday, February 26 will continue the grand opening weekend with six-time GRAMMY Award nominee deadmau5.
The current schedule of NOVA SD events include:
- Friday, February 25 – RL Grime
- Saturday, February 26 – deadmau5
- Friday, March 4 – Jauz
- Saturday, March 5 – Tiësto
- Friday, March 11 – Illenium
- Saturday, March 12 – Diplo
- Friday, March 18 – JOYRYDE
- Saturday, March 19 – Steve Aoki
With its new acquisition of NOVA SD, Insomniac continues its endeavors to bring high caliber dance music experiences to new locations both domestically and internationally.
In April 2021, Tao Group Hospitality acquired Hakkasan Group, which brought OMNIA San Diego into Tao Group Hospitality’s portfolio of entertainment, dining and nightlife venues.
For over 28 years, Insomniac has produced more than 2,000 festivals, concerts and club nights for nearly seven million attendees across the globe. The company’s annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. In 2013, Insomniac entered into a partnership with global entertainment company Live Nation.
Tao Group Hospitality delivers culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. Tao Group Hospitality acquired Hakkasan Group in April 2021. The combined company operates more than 60 entertainment dining and nightlife venues in over 20 markets across five continents and features a collection of widely recognized hospitality brands.
