BLEUSALT and Garay Ecommerce Marketing, a full-service marketing agency, announced the grand opening of the first-ever BLEUSALT Experience store in San Diego’s Fashion Valley Mall.
Founded in 2017, BLEUSALT is a luxury line of elevated basics inspired by the Malibu lifestyle in and around the ocean. Known for its elegant designs and sustainable fabrics, BLEUSALT pieces are designed, sourced and manufactured in Southern California using Tencel Modal Fibers derived from raw beechwood.
BLEUSALT Experience will serve as San Diego’s largest retailer for BLEUSALT products. BLEUSALT Experience will offer personalized styling services and exclusive capsule wardrobe offerings on customizable three- and six-piece packages and more.
“San Diego’s Fashion Valley Mall is the perfect match for BLEUSALT’s iconic, luxurious brand inspired by the beauty of Malibu,” said Lyndie Benson, founder, CEO and creative director of BLEUSALT in a statement. “We are thrilled to align with Garay Ecommerce Marketing’s gem Retail Division to create the BLEUSALT Experience and bring BLEUSALT®’s sustainably made collections to this vibrant beach city in a one-of-a-kind shopping experience.”
Garay Ecommerce Marketing will utilize its gem Retail Group division to oversee the operations of BLEUSALT Experience and future retail ventures. With a focus on brick-and-mortar storefronts, gem Retail Group specializes in bringing curated brand experiences from the digital space to the physical space.
“We are honored to bring the BLEUSALT brand’s ethos to life in this retail space,” said Erin Garay, president of gem Retail Group. “We believe that with BLEUSALT’s leadership in the sustainable luxury industry and our retail marketing expertise, we will create an unparalleled shopping experience.”
BLEUSALT Experience is located at 7007 Friars Rd, Suite 551, San Diego, CA, 92108, next to Marc Jacobs and Neiman Marcus, and is open from 11 a.m. – 7 p.m. Sunday – Thursday and 11 a.m. – 9 p.m. Friday – Saturday.