The Forum Carlsbad, an outdoor lifestyle shopping center managed by Northwood Retail, announced the opening of Rylee + Cru, a boutique specializing in unique clothing for modern children and moms. The brand’s first flagship store officially opened its doors on Nov. 29.
Founded in San Diego by Kelli Larson, Rylee + Cru combines art and imagination to create high-quality, stylish, and comfortable clothing. Known for its timeless designs and soft, well-loved fabrics, the boutique offers clothing in sizes ranging from newborn to 12 years for children and XS to XL for women.
“I’m beyond excited to have The Forum Carlsbad be where we plant our very first Rylee + Cru flagship store,” said Larson in a statement. “This destination holds a special place in my heart because for 12 years I lived just a few minutes down the street. It’s the place where the brand—and my babies—were born. The Forum Carlsbad is where my kids grew up going to shop and a place that always feels like home. It’s a dream come true to open our flagship store here in our hometown.”
The boutique’s opening reflects the center’s ongoing commitment to curating a diverse and inspiring mix of retailers that resonate with the local community. By welcoming innovative and thoughtfully crafted brands like Rylee + Cru, The Forum Carlsbad continues to enhance its reputation as a premier destination for those seeking exceptional shopping, dining, and lifestyle experiences in North County.
“We’re always excited to have a brand’s first physical store open at one of our projects,” said Ward Kampf, president of Northwood Retail. “Carried in some of the best boutiques in the country and now calling The Forum Carlsbad home, Rylee + Cru offers stylish and innovative children’s clothing in a category that has had limited options for the last 10 to 15 years. Drawing on founder Kelli Larson’s extensive fashion and art background, Rylee + Cru elevates what is available in children’s clothing. At Northwood Retail, we’re always seeking the next frontier of retail – what’s fresh, unique, and fills a void for our demographic – Rylee + Cru does just that.”
Beyond its thoughtfully curated collections, the boutique is rooted in a mission to give back. Since 2017, the Rylee + Cru Foundation has supported communities locally and nationally, reflecting founders Kelli Larson and Kevin Murray’s dedication to meaningful philanthropy.
Rylee + Cru will be located at 1911 Calle Barcelona, Suite 151. Carlsbad, CA 92009.
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