With 35 shops open now and another 150+ in development, Cookie Plug continues its massive growth plans across the US. According to commercial real estate company Flocke & Avoyer, the cookie chain has leased its next spot at Hillside Village shopping center in University Heights.
Founded in 2019, Cookie Plug exploded in its first three years with 25 locations. You can currently find corporate-owned Cookie Plug shops in Miramar, Vista, and San Marcos.
According to a report by QSR Magazine, the company has set a goal to open 50 new franchise locations in 2023 with aggressive growth slated for California, Florida, and Texas, among others.
Franchisee Steve Sharp tells What Now San Diego he has signed on to open five locations in the region. Signage is now up in the windows of the University Heights shop, alerting job seekers to the incoming business.
Sharp says, “Most of the people applying say the same thing, which is ‘I want to work there because of the vibe,’ which is what we’re all about. We like to engage with our customers and have fun.”
Centered around hip-hop culture and street art, Cookie Plug isn’t your grandmom’s wholesome shopping mall cookie experience. The stash includes flavors like the OG chocolate chip cookie, the Mac Daddy white chocolate macadamia, Snooperdoodle, and Purple Haze, which is a play on a red velvet flavor but in a vibrant purple. Their throwback rap references and slang are so legit that The Cookie Plug shares a friendly note on their website that its baked goods are kid-friendly and do not contain cannabis.
Cookie Plug’s new site on El Cajon Boulevard will incorporate “The Boulevard” sign into its in-house art to localize the chain in its new community. From here, Sharp is focused on finding strategic placement for the next locations across the Central San Diego region, scouting out real estate on the coast and potentially in South San Diego County.
“We are a cookie shop like no other. I believe this is going to be a hit for all San Diego people with our live, fun atmosphere we provide along with just a BOMB AF cookie,” shares Sharp.
The Boulevard’s new Cookie Plug is projected to open in late-May 2023 and another location is expected to move in near Petco Park in July 2023. Get to know the menu by visiting the website and stay updated with Cookie Plug San Diego by following their Facebook page.